Our business model is creating a unique user data set and granting premium access to it to online business for a fee.
PROBLEM
Economic activity is not sustainable in its present form. Supply have gained such an immense power over Market that habilitates it to produce any product with any means necessary while respecting Law.
Many of the actual means and modes of production are negatively affecting Environment, Human Rights, Gender Equality or Fair Distribution of Wealth.
Citizens are part of the problem from the moment they Demand these products. However, they are not empowered to opt-out.
SOLUTION
Purchasing power has proven not to be enough for citizens to gain power over economic activity. We need to provide a new critical Market value.
We promote every citizen to individually declare their sustainability requirements for products to be acceptable and collectively sell it to firms.
DATA SET
Vectoria.org is creating a unique Zero Party Data Service in the market sitting on 2 main pillars:
Incentives data set: users declare their requisites and Sustainable Online Business allocate those incentives to their compatible products and services.
Sustainability Requirements (IRVs): users declare their filters to UN SDGs or Corporate ESGs non compliant products so that Search, Commerce and Advertising results can be more targeted and accurate.
Citizens are open do business with sustainable business and provide Zero Party Data in exchange for agreed benefits.
MARKET MOMENT
Third party cookies have been deprecated: websites are in need of refined Zero Party Data.
SSI is becomming regulated and mandatory.
Sustainability and climate action: our project targets sustainability as its main purpose.
Privacy is a top market trend: we collect anonymous data and put it in control of user/owner.
Opt-out solutions are hitting the market OS level: Apple, Android and other firms are launching their own private filters.
Impact Investment: we will find allies to our cause following sensibilities.
Governors tax capacity is only decreasing: Vectoria provides Gobernors a tool to be used on Corporate taxing systems.
Data included as another factor of production: Data is a factor of production and we give users back control over it, and so power to influence Market.
Crypto is becoming mainstream: we use crypto as a form of decentralization, as a store of value and as a fairer mechanism for wealth distribution than money.
TARGET MARKET
We target data market with a yearly value in 2020 in Europe of 75 Billion USD. We target reching a 15% market share of this volume by 2035.
We target building a global community. We start in Europe and our objective is to count on 100 million EU users by 2035.
There are more than 25 million enterprises in Europe with a online presence penetration of a 77%. 10% of those companies are big and medium companies. We target reaching 2 millions subscribed companies by 2035.
VALUE JOURNEY
Citizens contribute Data and effort, creating value.
Enterprises gain access to incentives Data by yearly premium subscription.
Tokens are minted following business plan and store value.
No shares allocated to Founders. Fair Token Launch. Property is 100% decentralized.
Enterprises gain access to user data by paying fees in tokens.
These tokens are allocated as incentives to visit or commerce at compatible websites.
Circular economy gains market.
CUSTOMER ACQUISITION
Play to earn incentives design.
Ownership Economy, where citizens individually provide effort and Zero Party Data to gain incentives and share collective value.
Initial exclusive sign-ups referral programs for prominent NGO’s.
Early agreements with compatible enterprises to roll out.
Contributors’ agreements with developer communities and online organizations (wikipedia-like) to create and share value and viralize among those communities.
Over 30% APY token revaluation incentives for crypto community to viralize.
Cooperation agreements with International Institutions pursuing SDGs.
Network effect.
IMPLEMENTATION APPROACHES
Business: We produce Zero party Data indicating what companies any individual is willing to do business with for ASEs to filter.
Legal: We leverage Self-Exclusion Lists existing legal frameworks, Existing Code of Conducts of horizaontal Organizations and Legislative initiatives as the European Citizens Inititative to fill any legal gap so that any individual declaration is mandatory.
Technical: in SSI (the EU estimates the 80% of Europeans will use it by 2030) there is a piece of infrastructure with EXACTLY this routing role: Mediator.